TouchTunes and Dogfish Head Launch Nationwide, Music-Driven In-Venue Campaign Featuring Grateful Dead

NEW YORK, NY – [April 9, 2026] – TouchTunes Music Company, LLC (“TouchTunes”), the largest in-venue interactive music and entertainment platform, announced a new nationwide partnership with Dogfish Head to launch an integrated, in-venue campaign in celebration of the brand's longtime love of music.

The collaboration brings together three iconic brands to create a multi-touch consumer experience across TouchTunes’ network of connected jukeboxes in bars and social venues nationwide. At the center of the campaign are Dogfish Head’s Grateful Dead collaboration brews—Citrus Daydream Lager and Juicy Pale Ale—crafted as beers “to drink music to.” The campaign features the “Essentials: Grateful Dead” playlist sponsored by Dogfish Head, exclusive Grateful Dead-themed jukebox backgrounds, customized promo cards with TouchTunes credits, and a full suite of in-venue digital advertising.

By embedding branded content directly into the music experience, the program leverages TouchTunes’ scalable digital out-of-home platform to connect with consumers in high-dwell, social environments—where music is already shaping the atmosphere and influencing behavior.

“TouchTunes brings this partnership to life by seamlessly blending music, culture, and brand storytelling,” said Scott Levine, CEO at TouchTunes. “With a nationwide footprint spanning tens of thousands of venues, we’re able to reach fans where they’re going out and engaging with music. This collaboration is turning great music into a fully immersive brand experience. From the Essentials: Grateful Dead playlist to custom jukebox takeovers and in-venue ads, we’re helping Dogfish Head show up in the moments fans are most engaged—where every song played becomes a touchpoint.”

About Dogfish Head

With quality, creativity and non-conformity at its core, Dogfish Head has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened more than 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits – whiskeys, gins, vodkas, rums and more – and spirits-based, ready-to-drink canned cocktails. A Boston Beer Company brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based entity consisting of Dogfish Head Craft Brewery, a production brewery and tasting room; Dogfish Head Distilling Co., a production distillery; Brewings & Eats, a brewpub and live music venue; Chesapeake & Maine, a seafood and cocktail spot; and the Dogfish INN, a beer-themed, canal-front hotel. For more about Dogfish Head, please visit www.dogfish.com or follow the brand on social media.  

About TouchTunes

TouchTunes is North America's largest connected platform for in-venue social entertainment, with its interactive jukeboxes featured in more than 63,000 bars, restaurants, breweries, and other social venues across the region and Europe. Following its acquisition of Arachnid’s preeminent soft-tip electronic darts business in 2024, TouchTunes’ expanded network includes over 32,000 connected BullShooter® dartboards in bars and restaurants globally.

TouchTunes’ platform provides location-based digital solutions that inspire social interactions through shared experiences for millions of consumers. TouchTunes supports a highly scalable digital out-of-home activation platform that provides targeted advertising and promotional opportunities for consumer brands and features a network of over 2,500 local operators who install equipment and take responsibility for maintenance, promotion, service, and support.

TouchTunes is headquartered in New York City, with offices in Chicago, and Montreal. For more information, visit https://www.touchtunes.com/ or follow Facebook, Instagram, and LinkedIn for the latest company news.

Interested in learning more? Reach out to adsales@touchtunes.com