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Advertising

Strike the right chord with consumers.

advertising on jukebox and mobile app

TouchTunes locations: More reach than all theirs combined.

Our network of 44,000+ venues in all 210 DMAs enables you to connect with consumers on a national level.

TouchTunes jukeboxes 44k+ > big brands locations

Who We Reach

music lovers

In a purchasing mindset as they pay to play songs.

Cord cutters

42% use ad blockers and 62% skip ads while watching online. (source: Hootsuite)

Diverse demographics

Neighborhood bars deliver consumers 21-34.

Socializers

Go out 3+ times a week with friends. (source: Nielsen on Location Media)

Sports ENTHUSIASTS

Sports bars and neighborhood bars are 1 and 2 in places to view sports outside the home. (source: CGA)

A Captivated Audience

7/10
say TouchTunes enhances their venue experience
9/10
interacted with and looked at our screens
100
minutes per visit: Average time at venue
3-4
people at jukebox at same time (very social)
6-8
minutes per average jukebox session
20x
higher CTR vs. industry for display banners

Source: Epicenter Experience, September 2021

5 Ways to Target

Geography

National, DMA, county, zip code, lat/long

Venue type

Neighborhood, sports bar, restaurant, etc.

Language

English, Spanish, French supported

Day of week

Day or even time of day

Music type

By genre or artist most played

TouchTunes Ecosystem

jukebox

Jukebox

jukebox
mobile phone

Mobile App

mobile app
trophy

Bar Rewards

Bar Rewards
What we offer

Dynamic creative & messaging • Branded interactive microsites • Fun games/trivia • Sweepstakes • Photo galleries • Interactive maps • Email data capture • And more

Mobile Reach

With 2+ million monthly active users, our app provides a unique opportunity for any advertiser.

2M+
Monthly active users
50%
Click Thru Rate
patrons in a bar using their phone

A way to reach bartenders: Bar Rewards

With the largest loyalty program in the US for bartenders, we offer a range of ways to connect with this niche audience.

180k+
Members
40k+
Venues & growing
bartender talking to patrons

3 ways to reach our members:

email

Weekly Member Emails

Your brand gets an exclusive feature in this weekly email.

facebook

Exclusive Facebook Group

Your branded content gets served up directly to members.

list of questions

Custom Surveys

A great way to get bartender insights for your brand.

IMPORTANT TO NOTE: TouchTunes shares $0 revenue with venues in the alcohol category

Data Insights

TouchTunes drives lift in key KPI’s and strong sales results for on premise brands

 

Objective:

Measure the impact of advertising on TouchTunes jukeboxes upon brand sales.

 

Timing:

With 3 different well-established brands:
4th Q’17: Liquor brand
4th Q’18: Imported beer
3rd Q’21: Imported beer

 

Results:

TouchTunes consistently drove significant sales lift during campaigns in venues that received jukebox advertising versus control venues that did not receive jukebox advertising.

 

Test vs Control Sales Velocity

+20%
4th Q’17
+17%
4th Q’18
+26%
3rd Q’21

Advertising on premise works!

on-premise advertising lifts key branding kpis
19-41%
Brand awarness
14-51%
consideration
19-81%
purchase intent

Sources: 6 separate studies: Nielsen and Epicenter, 2015-2022

Programmatic Availability

Flexible

We can implement a program with any sized budget — programmatic or direct.

Dedicated

A single point of contact to help you navigate digital screens across 210 DMAs.

Transparent

We’re open about our inventory, prices and results.

Trusted

Top-tier technology and operations ensure we execute and deliver flawlessly.

Measureable

We provide the data that supports your metrics.

Digital OOH Media: Purchasing

All media can be purchased through the largest omni-channel and industry leading DSPs.