| TOUCHTUNES TAKES TO THE AIR GUITAR - Trail-Blazing Company Scores
Another First As Sponsor of Hot-Ticket Championship Events in 14
Cities, Plus National Finals - “The Official Jukebox of US Air Guitar” |
Press Contact:
Nathan J. Silverman Co./PR
1830 Sherman Ave., Suite 401
Evanston, IL 60201-3773
Phone (847) 328-4292
Fax (847) 328-4317
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NEW YORK, N.Y., June 7, 2007
TouchTunes
Music Corporation is ready to rock this spring and summer as a major
sponsor of the 5th Annual US Air Guitar Championships.
TouchTunes is sponsoring US Air Guitar’s highly-visible and hugely
popular 14-city national tour and regional championships this month,
and the national finals in New York in August.
US Air Guitar (USAG) is the official air guitar association of the
United States and the operator of all official regional events and the
finals that determine who represents the U.S. in the international
championship in Finland. Tickets for many of the events sell out far in
advance, according to USAG. The championships have been covered on
network late-night television and CNN and in the Wall Street Journal,
and they were featured in an award-winning documentary film, Air Guitar
Nation.
TouchTunes has been declared the first “Official Jukebox of US Air
Guitar.” USAG, which launched the competitions in 2003, says TouchTunes
is the first significant sponsor from the music industry and the first
and only jukebox brand to participate. TouchTunes has an
industry-leading network of 26,000 touch-screen digital jukeboxes
across North America.
“US Air Guitar is all about great music and having a great time out
with friends, and that’s what TouchTunes is about, too,” says Ron
Greenberg, TouchTunes’ Chief Marketing Officer and Senior Vice
President fo Digital Media. “That’s what makes the US Air Guitar
partnership such a good fit.”
TouchTunes’ goal “is to make music fans aware of the amazing choice
of music available on each and every one of our 26,000 digital
jukeboxes, and how easy it is to find and play your favorites when
you’re out with your friends,” Greenberg says. “We’re looking at this
and other ideas to bring more people into locations, so they play more
songs on TouchTunes systems. That means more fun for music fans and
more business for our operators and their locations.”
Anna Barber of US Air Guitar says, “We’re excited to be working with
a great company like TouchTunes. We hope this partnership will result
in new participants and fans for US Air Guitar and a bigger fan base
for TouchTunes as well.”
Greenberg notes that TouchTunes, which introduced the world’s first
digital jukebox in 1998, is taking the lead in reaching out to the
end-user customer through face-to-face, entertainment event marketing,
in addition to communicating and connecting through industry trade
channels, tech-industry expositions, and in-location promotions.
“We’re the first and only ones in this industry to do something like
this, which helps us present all the advantages of the TouchTunes brand
to the people who play the songs,” Greenberg observes.
TouchTunes’ involvement in the 2007 US Air Guitar Championships includes:
• Live demonstrations of TouchTunes digital jukeboxes during breaks
at each of the 14 regional air guitar competitions and at the U.S.
finals. Demonstrations will be conducted by emcee and air guitar
celebrity Bjorn Turoque, a star of the documentary film Air Guitar
Nation and author of the book To Air Is Human.
• Audience opportunities for hands-on experience with the jukebox at each venue.
• A TouchTunes banner will be displayed and TouchTunes marketing materials will be on display and distributed to guests.
• TouchTunes’ logo will appear on USAG marketing materials.
• TouchTunes will be included in all press releases issued by USAG during the 2007 Air Guitar Championships.
• TouchTunes and USAG are cross-promoting each other on their
respective Web sites. TouchTunes has a home-page place on
www.usairguitar.com from June 1 to December 31. It identifies
TouchTunes as “the Official Jukebox of US Air Guitar” and tells
visitors “the world’s leading digital jukebox is a great way to perfect
your air guitar moves — see TouchTunes in action at all US Air Guitar
Regionals this June.”
• USAG will send multiple e-mails to its fan list promoting MyTouchTunes.com personal playlists for jukebox use.
• An official USAG “Top Air Guitar Songs of All Time” playlist of 25
songs is exclusively available to all TouchTunes digital jukeboxes.
Here are the dates, cities, and venues for the 2007 US Air Guitar Tour and regional championships:
• June 6, Washington, D.C., 9:30 Club
• June 7, New York, N.Y., Bowery Ballroom
• June 9, Boston, Mass., Harper’s Ferry
• June 13, Cleveland, Ohio, House of Blues Cambridge Room
• June 14, Columbus, Ohio, The Basement
• June 15, Chicago, Ill., Metro Smart Bar
• June 16, Minneapolis, Minn., Varsity Theater
• June 20, Dallas, Tex., House of Blues Cambridge Room
• June 21, Austin, Tex., Stubb’s
• June 22, Houston, Tex., Scout Bar
• June 23, New Orleans, La., The Parish
• June 27, San Jose, Calif., The Bank Club
• June 28, San Francisco, Calif., The Independent
• June 29, Los Angeles, Calif., The Key Club
The US Air Guitar National Finals will be held on August 16 at Irving Plaza/The Fillmore New York.
TouchTunes provides the “ultimate experience” for its operators,
location owners, and end-users. By delivering the best-in-class
service, sales, support — and an unsurpassed music library delivered
through the industry’s most innovative technology and marketing
capability — TouchTunes offers a true 360-degree Digital Customer
TouchPoint ™ relationship. TouchTunes continues to pioneer
industry-firsts such as MyTouchTunes.com, a web site where users can
create their own personal playlists for the new generation of broadband
jukeboxes.
TouchTunes’ online network of 26,000 digital jukeboxes in bars,
restaurants, and other establishments throughout North America is the
industry’s largest, more than 2.5 times the size of the nearest
competitor’s. To date, its interactive digital jukebox network has
played more than 1.6 billion songs. TouchTunes introduced the world’s
first digital-downloading, pay-per-play commercial jukebox in 1998.
A privately held U.S. corporation, TouchTunes Music Corporation’s
principal offices are in Lake Zurich, Ill.; Montreal, Canada; and New
York City. The company is backed by VantagePoint Venture Partners, one
of the largest venture capital firms in the world with offices in
Silicon Valley, New York, and Montreal. VantagePoint has a substantial
portfolio of consumer-oriented digital-media companies that complement
TouchTunes’ growing leadership in out-of-home, interactive
entertainment.
For TouchTunes product and sales and marketing information, call
Michelle Santangelo at (888) 338-5853 or e-mail
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Web site: www.touchtunes.com.
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