Survey Explores Condom Use Among Bar Patrons

NEW YORK CITY – Feb. 27, 2008 - TouchTunes Corporation, the largest out-of-home interactive entertainment network, today announced it will promote condom-maker Durex on 1500 jukeboxes nationwide. As an interactive component to the promotion, Durex will sponsor a branded survey on condoms, querying patrons about frequency of use and favorite condom brand, among other questions. The promotion and survey will run from Tuesday, February 26 to Tuesday, March 11, 2008.

“With the ability to serve millions of impressions each day across our network, TouchTunes continues to gain traction and interest from major national brands,” said Art Matin, TouchTunes’ CEO.  “Our interactive screens in bars and clubs offer brands like Durex a great medium for engaging patrons in a fun and entertaining way.  We are delighted to be working with Durex.”

With this promotion, TouchTunes is able to reach consumers in a casual, social environment where they are more receptive to absorbing brand messages. The company also offers brands interactive surveys, email capture, data tracking and reporting capabilities.

“TouchTunes surveys allow companies to creatively share their message with a very desirable audience,” said Ron Greenberg, CMO and senior vice president of digital media, TouchTunes. “Linking entertainment with marketing results in a memorable, and in this case, provocative, experience.”

About TouchTunes Corporation

TouchTunes Music Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing over 1.5 million songs per day.  TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels.

A privately held U.S. corporation, TouchTunes Music Corporation’s principal offices are in New York City, Montreal, Quebec, Canada, and Lake Zurich, IL.

About Durex^®

Currently, Durex^® accounts for approximately 29% of the global branded condom market making it the number one condom brand in the world. The company sells condoms in over 130 countries worldwide and is the market leader in more than 40 markets. For 75 years, Durex^® has represented quality and reassurance for consumers, but over the past year, the brand has grown to represent even more – moving from providing expert protection for safe sex to also providing the confidence and freedom to enjoy better sex.

Credited with many developments in the modern evolution of the condom, Durex^® was the first to develop the lubricated condom as well as the first anatomically shaped condom and more recently, the world’s first non-latex condom. Long recognized for innovation, its new range of pleasure enhancing condoms, such as Durex^® Tingling Pleasure and Durex^® Performax, are designed to not only offer protection but to help increase pleasure.

The Durex^® brand name was derived from the three principal attributes of the product – Durability, Reliability and Excellence – and is now recognized internationally as a premium brand in terms of quality, safety and reliability.

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