TouchTunes Launches Advertising Campaign for ABSOLUT® VODKA
Campaign for ABSOLUT PEARS VODKA to Run on Thousands of Screens Nationwide
NEW YORK CITY – December 18, 2007 – TouchTunes Corporation, the largest on-location interactive entertainment and marketing network, announced today it will be featuring an advertising campaign for premium spirits brand ABSOLUT® VODKA. The advertising campaign for ABSOLUT PEARS VODKA will run from December 20, 2007, to January 4, 2008, on 10,000 TouchTunes music systems nationwide.
“Out-of-home and alternative advertising is poised for continued strong growth in 2008 and TouchTunes is well positioned to leverage our vast network to deliver branded messages in a relevant and engaging way,” said Art Matin, CEO TouchTunes. He continued, “We are delighted that ABSOLUT VODKA recognizes the value our network provides in reaching their core demographic of 21 – 34 year-olds.”
“We are excited to be working with TouchTunes,” said Ian Crystal, Brand Director, ABSOLUT VODKA. “TouchTunes can deliver our message in a casual, fun environment directly at the point of purchase. Their ability to engage customers and inspire interaction with the messages -- combined with their data tracking and reporting capability -- offers us a tremendous opportunity to reach our audience effectively.”
Creative for the campaign will include two alternating ABSOLUT PEARS billboards that will be interspersed throughout the user experience. Additionally, the campaign will have a special interactive element which will encourage users to participate in an ABSOLUT PEARS branded survey. Questions from the survey were designed to provide insight into consumer preferences and gauge brand awareness for ABSOLUT PEARS. TouchTunes surveys have a proven track record for encouraging high levels of participation and gathering valuable information. TouchTunes recently released the results of its 2007 Holiday Survey, which garnered nearly 85,000 responses in a short period of time.
“TouchTunes and ABSOLUT VODKA are a natural fit,” said Ron Greenberg, CMO and senior vice president of digital media, TouchTunes. “Our interactive systems offer a variety of promotional capabilities that enable ABSOLUT VODKA to reach out to consumers in a way that reinforces their creative, innovative style. There’s real power in combining this with our own innovative mix of entertainment and marketing.”
About TouchTunes Corporation
TouchTunes Corporation is the largest on-location interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of digital jukeboxes and digital entertainment systems, playing over 1.4 million songs per day. TouchTunes maintains a digital music library covering more than one million fully-licensed songs from every major record label, plus independent music distributors and a host of indie labels.
A privately held U.S. corporation, TouchTunes Music Corporation’s principal offices are in New York, Montreal, Canada; and Lake Zurich, IL.
About The Absolut Spirits Company, Inc.
The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT® VODKA, ABSOLUT CUT™, Level™ Vodka, Cruzan® Rum, FRÏS® Vodka and Plymouth™ Gin. The Absolut Spirits Company, Inc. imports ABSOLUT® VODKA, Level™ Vodka, Cruzan® Rum, FRÏS® Vodka and Plymouth™ Gin in the US and distributes the brands through Future Brands LLC, a joint venture with Beam Global Spirits & Wine, Inc.
Contact:
James David
Racepoint Group for TouchTunes Corporation
415.694.6712
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