TouchTunes Corporation, the largest on-location digital out-of-home entertainment network, has been selected by Bennigan’s Grill & Tavern® as its exclusive provider of digital music entertainment. The interactive, pay-per-play broadband jukeboxes will be installed in all 157 corporate locations and will be recommended and made available to all 86 Bennigan’s franchisee locations.
The TouchTunes team worked closely with Bennigan’s and the Pelican Group, a National Vending and Amusement Management Company, to demonstrate the value of TouchTunes' digital music entertainment, service and support.
“We have been consistently impressed by TouchTunes’ market-leading digital music systems and their commitment to providing superior service,” said Jason Scherer, vice president of the Pelican Group. “We are thrilled to be rolling out TouchTunes music to Bennigan’s restaurants.”
Steve Ellis, senior manager of IT for Bennigan’s parent company, Metromedia Restaurant Group said, “We’re always looking for ways to improve the overall restaurant experience for our guests, and we feel that the fun, interactive experience of using TouchTunes digital jukeboxes does just that.”
The TouchTunes digital entertainment systems feature 19-inch touch-sensitive screens that allow Bennigan’s patrons to select the songs they want to hear from a special, customized catalog. TouchTunes will work with the restaurant chain to create the customized catalog of available songs and will update the catalog on a continuing basis to keep the music fresh. All music and marketing content will be centrally managed by TouchTunes.
“Our corporate clients appreciate that we can offer them single-source accountability and consistency throughout every location,” said Steve Birrell, vice president and general manager of TouchTunes’ national accounts division, which supplies interactive digital music and game systems to large corporate accounts with multiple locations, including restaurant and retail chains. “We can also offer them attractive features like interactive marketing and survey capabilities, which make connecting with the customer easier than ever before.”
The digital entertainment systems will offer Bennigan’s customers different music genres and song choices based on time of day and preferences set by the location manager. When there are no paid plays in the queue, the units will automatically provide background music that is also uniquely created for Bennigan’s.
About TouchTunes
TouchTunes is the largest on-location digital out-of-home entertainment network, providing innovative solutions to nearly 30,000 bars, restaurants, retailers and other businesses in North America – 3 times larger than its nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of digital entertainment systems, playing over 1.5 million songs per day. TouchTunes maintains a digital music library covering more than 2 million licensed tracks from every major record label, plus independent music distributors and a host of indie labels.
A privately held U.S. corporation, TouchTunes Music Corporation’s principal offices are in New York, Montreal, Canada; and Lake Zurich, IL.
About Bennigan’s Grill & Tavern®
Since 1976, Bennigan’s has been offering customers a diverse food and drink menu with an Irish influence in a classic grill & tavern setting. Headquartered in Plano, Texas, Bennigan’s has over 310 locations in 10 countries, and is owned by Metromedia Restaurant Group (MRG), one of the world’s leading multi-concept table-service restaurant groups. Other MRG concepts include Steak and Ale, Ponderosa Steakhouse, Bonanza Steakhouse and The Plano Tavern. Additional information on Bennigan’s is available at www.bennigans.com.
About The Pelican Group
The Pelican Group manages over 30,000 pieces of coin-operated music, amusement and vending equipment for Bennigan’s and other corporate clients through a network of more than 400 professional local coin-machine operators. With offices across the country they offer a single source of contact, contract administration and accounting for clients with locations in multiple geographical regions.
