Introduces myTouchTunes.com, Customer Loyalty Program, iPhone Application, Facebook And Twitter Integration

With More Than 42,000 Interactive Screens Attracting Millions Of Transactions Every Day, TouchTunes Continues To Make Its Long-Term Vision Of Operator Satisfaction And Consumer Engagement A Reality

NEW YORK, NY – March 11, 2010 — TouchTunes Interactive Networks, one of the leading out-of-home interactive entertainment networks in North America, today announced the upcoming relaunch of its website myTouchTunes.com and several key initiatives in a continuing effort to provide operators with new revenue-generating opportunities and consumers with a premiere, full-service entertainment experience. TouchTunes President and CEO Charles Goldstuck outlined the company’s blueprint at the annual Amusement Expo in Las Vegas to remain at “best of class” by continuing to improve its customer service. Goldstuck also outlined how he plans to lead the company to the next level of excellence within the entertainment industry.

MyTouchTunes.com will be a first-of-its-kind experience in the industry, intended to drive repeat business, draw new users and improve customer loyalty. It will increase its capabilities from a site in which music enthusiasts created playlists -- to a dynamic destination that offers entertainment and nightlife content tailored specifically to the user’s geographic location, as well as integrating content and local bar’s messages from BarflyTV screens. To encourage visitors to return to the TouchTunes brand experience, the company will introduce a rewards program, called myRewards, that allows patrons to earn more plays the more they spend.

TouchTunes also conducted research into social media trends and found that almost 70 percent of bar-goers and jukebox users have an account on a social networking site, with 46 percent using the site to plan nights out with friends. Tapping into this trend in order to expand its network by thousands, myTouchTunes will allow customers’ to link with their Facebook and Twitter accounts so friends and followers can see what songs they are playing on a TouchTunes jukebox, and which TouchTunes locations they are in. ”

Taking it one step further, TouchTunes will soon be engaging consumers with a new iPhone application called “myTouchTunes Mobile.” The app will allow users to manage their myTouchTunes playlists on-the-go as well as play songs on a jukebox, directly from their phones when in a myTouchTunes-enabled location.

“The marketplace is changing fast and it’s more important than ever for us to provide consumers with access to all types of media across all different platforms, because that’s what they’re demanding,” Goldstuck said. “MyTouchTunes.com will truly be a first-of-its-kind experience in this industry that will not only benefit patrons but has the potential to drive more business to TouchTunes bars and operators.”

TouchTunes Interactive Networks has also taken steps to provide operators with the most seamless customer service in the industry. For those calling for service, hold times are down to an average of 58 seconds and 77 percent of all calls are answered in less than one minute. TouchTunes has improved its diagnosis training for technicians as well as stabilized inventory levels so that key parts are never out of stock. The company is also rolling out a nationwide network of repair service centers for out-of-warranty equipment.

Other news announced:

• TouchTunes Tech Forum – TouchTunes recently launched the Tech Forum, an online support forum where TouchTunes technical experts, operators, distributors and service centers can exchange ideas and communicate more effectively.
• BarflyTV – TouchTunes is aggressively approaching the advertising marketplace and has expanded its team and has seen BarflyTV grow from 600 venues last September to 2,000 as of March
• The TouchTunes Partners Conference – TouchTunes also announced its inaugural operators event called “Creating The Future: The TouchTunes Partners Conference.” This annual conference is for all TouchTunes partners to come together and discuss the best ways to grow their business and hear about TouchTunes’ latest innovations. The conference will be held September 12 – 14 at the Arizona Biltmore hotel in Phoenix, Arizona.

“This is a great new phase for a great company,” Goldstuck said. “We are committed to expanding TouchTunes’ market leadership across in-venue, interactive entertainment and out-of-home digital advertising, and are excited about our continued potential for further growth.”

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About TouchTunes Interactive Networks
TouchTunes Interactive Networks is the largest out-of-home interactive entertainment, advertising and commerce network in North America. TouchTunes provides entertainment and marketing solutions to more than 40,000 bars, restaurants, and retailers. Since TouchTunes introduced the world’s first digital downloading, pay-per-play jukebox in 1998, the network has become the largest of its kind in the nation, with a growing library of more than three million licensed music tracks. Customers play close to 2 million songs across the network, on average, every day. TouchTunes delivered more than 700 million songs in 2008 alone. TouchTunes’ Barfly solution delivers a unique, on-location interactive television experience with a screen-within-a-screen for scheduled programming, custom advertising, bar promotions and social networking opportunities. TouchTunes’ PlayPorTT wireless, portable tabletop system plays music and games, and adds to the bar or restaurant experience. PlayPorTT also delivers interactive promotional, advertising and marketing features. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada. For further information please visit www.touchtunes.com.

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