TouchTunes Jukebox 2008 Holiday Survey Finds Merrymaking Still a Top Priority Despite Economy
Bar Goers Say Given the Choice, They’d Prefer a Large Company Party Over Extra Cash; Would Re-Gift to Save Money
NEW YORK – Dec. 22, 2008 – The annual TouchTunes jukebox holiday survey results are in, and it seems that despite the current economic downturn, merrymaking remains a top priority. In the wake of Ponzi schemes and corruption news, the majority of TouchTunes survey respondents surprisingly chose a company-wide bash, or even a pub-crawl, as their ideal holiday office party over extra cash. And that age-old trick of breaking up just before the holidays to escape buying the significant other a gift? This year,re-gifting and waiting until post-holiday sales are choices one and two, with breaking-up number three.
“It was great to see that spending money to celebrate the season in the company of friends won out over all.” Said Ron Greenberg, TouchTunes. “Even in tough times, nothing replaces having a good time out.”
The TouchTunes holiday survey was conducted on over 6,000 jukebox screens nationwide from November 27 through December 12. Multiple-choice questions included polling for favorite holiday music, favorite holiday drink, budget cutting, and dieting.
Even strategies for avoiding holiday weight gain favored merrymaking according to TouchTunes survey results. Nearly 36% of respondents chose “Be the life of the party and dance the pounds off” rather than “Avoid eggnog and candy canes,” or “Count shopping as exercise.”
Only a small minority of those surveyed let the headlines get to them. Just 16% told TouchTunes that they’d choose “Leave early and stick your friends with the bar bill” as a way to save money given the uncertain economy. More voters chose the better mannered, “Return all the gifts you receive and keep the cash.”
The top pick for favorite rock n’ roll Christmas song was “Christmas Don’t Be Late” by Alvin and the Chipmunks, just edging out Bruce Springsteen’s “Santa Claus is Coming to Town,” and followed by “I Wish Every Day Could Be Like Christmas” by Jon Bon Jovi, and “Jingle Bells” by the Barking Dogs.
And what did the TouchTunes jukebox holiday survey reveal as the favorite drink during the 2008 holiday season? It wasn’t eggnog, hot toddies or Schnapps shots. The winner was: “Beer – that’s all I can afford.” Well, times are tough.
For complete survey results go to: http://www.touchtunes.com/holiday_survey_2008
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Research Methodology Surveys were available on 6,245 TouchTunes jukeboxes from November 27 through December 12. Customers were presented with the opportunity to participate in the holiday survey after they completed their song selections.
About TouchTunes Corporation (http://www.touchtunes.com)
TouchTunes Corporation is the largest out-of-home entertainment network, providing innovative solutions to over 35,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. The network includes digital jukeboxes, PlayPorTT mobile game and music systems and Barfly screens. TouchTunes introduced the world’s first digital downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels. A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, and Lake Zurich, IL.
