Demographics and Metrics
Put Your Tunes in the Right Ears, Lots of Them
The TouchTunes Interactive Network reaches the elusive 21-34 year-old audience who are big consumers of music and media, yet who know how to avoid ads on TV and online. Our audience is influential, decision-making, college educated, tech-savvy, and they appreciate our engaging mix of the content they love, presented in an interactive format.
TouchTunes Audience Profile
| Sex | Age |
|---|---|
| Male: 56% | 21-34: 71% |
| Female: 44% | 35-44: 18% |
| 45+: 9% |
- Visited bars 10+ times in past 30 days
- 68% say they would try products they’ve seen on the TouchTunes Interactive Network.
- $60,000+ hh income
- 75% White, 14% Black, 10% Hispanic, 4% Asian
- College-educated, single, employed
- Trendsetters: influential and tech-savvy
- Music enthusiasts and concertgoers that purchase/download music
*Source: Arbitron 2008 Digital Media Study
Bar-Based Media – National Reach
- 32% of Americans aged 21 or older have been to a bar or lounge in the past week.
- 52% of persons age 21 or older have visited a bar in the past month.
- 43% of men aged 21-34 have been to a bar in the past week.
*Source: Arbitron 2008 Digital Media Study
