In Bars Nationwide, the Pick is Barack Obama Nearly 12,000 Voter Registration Requests Collected

NEW YORK – Oct. 14, 2008 – With less than one month left before the 44th President of the United States is elected, TouchTunes, the leading out-of-home interactive entertainment network, announced today the results of its second presidential election poll in partnership with Rock the Vote.  The survey was conducted on over 16,000 TouchTunes digital jukebox screens nationwide from September 22 through October 1.
 
Called “Rock the Vote and Make a Difference,” the interactive survey asked bar patrons about the presidential candidates, current social issues, and also offered the opportunity to enter their email addresses on screen to receive a voter registration form from Rock the Vote. An impressive 11,916 voter registration requests were collected nationwide during the 10-day campaign.

And who will “Joe Six-Pack’s” next President be? Bar patrons responding to the survey chose Barack Obama as their next President with 36% of the vote and 23% choosing McCain. Seven percent said they would vote for Ron Paul, 17% said they were undecided, and 16% said they did not plan on voting at all.  

What’s on the minds of today’s voters? When asked to choose this year’s election anthem, 28% of respondents said that David Bowie’s “Changes” should be the anthem, while 26% said Pink Floyd’s “Money” would be their anthem, and 20% chose George Michael’s “Faith.”
 
Jon Stewart and Oprah tied as the number one choice for Vice-President with 27%, Jimmy Kimmel came in second place with 25%, and Stephen Colbert tied with Angelina Jolie in third place with 11%.
 
“It has never been more important to get out the vote,” said Ron Greenberg, CMO, TouchTunes. “TouchTunes is in the unique position of being where lots of people spend a large amount of time – in bars and restaurants.  We’re happy to use our fun, interactive systems to assist Rock the Vote in its mission.”
  
“We knew after the amazing results from our first survey with TouchTunes that this second survey and registration drive would also be a great success,” said Heather Smith, executive director, Rock the Vote. “TouchTunes is an exciting partner for us – allowing us to leverage music and interactivity to help motivate young people to register and Rock The Vote in November.”
 
The survey also included other questions such as: What would each candidates best bar pick-up line be? Respondents chose “I love a nice draft, how about you?” for McCain and “My name’s Obama and you’re one hot momma,” for Obama’s.  When asked what song best describes the candidates, the same song, “Loser” by 3 Doors Down, was the top pick for both candidates (37% chose ”Loser” for McCain and 32% chose “Loser” for Obama). Other choices included “Champion” by Kanye West, “Hero” by Mariah Carey, “Sexy Back” by Justin Timberlake and “Smart In a Stupid Way” by Ashlee Simpson.
 
The Rock the Vote and Make a Difference promotion also included a special Rock The Vote playlist featuring the winners of the DemROCKracy Band Competition.  The playlist included major, global artists such as Good Charlotte, Wyclef Jean, and Christina Aguilera, as well as the DemROCKracy Band Competition winners Jackie V. from Austin, Texas; Otep from Los Angeles, California; and Mae, from Norfolk, Virginia.  
###
About TouchTunes Corporation TouchTunes Corporation is the largest out-of-home interactive entertainment network, providing innovative solutions to over 30,000 bars, restaurants, retailers and other businesses in North America – three times larger than the nearest competitor. TouchTunes introduced the world’s first digital-downloading, pay-per-play commercial jukebox in 1998 and now operates the largest network of interactive entertainment systems, playing about 1.5 million songs per day. TouchTunes maintains a digital music library covering more than two million licensed tracks from every major record label, plus independent music distributors and a host of independent labels. A privately held U.S. corporation, TouchTunes Corporation’s principal offices are in New York City, Montreal, and Lake Zurich, IL. http://www.touchtunes.com

About Rock the Vote Rock the Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Rock the Vote uses music, popular culture and new technologies to engage and incite young people to register and vote in every election. And we give young people the tools to identify, learn about, and take action on the issues that affect their lives, and leverage their power in the political process. Rock the Vote is creative, effective, and controlled by nobody's agenda but our own - we tell it like it is and pride ourselves on being a trusted source for information on politics. We empower the 45 million young people in America who want to step up, claim their voice in the political process, and change the way politics is done.   http://www.rockthevote.com

MEDIA CONTACT
TouchTunes: Jen Maguire 212-366-1796 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Rock the Vote: Chrissy Faessen  202-719-9941 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it