TouchTunes Partners With RCA Records And Silva Artist Management To Promote Foo Fighters Album 'Wasting Light'
Sweepstakes Gives Foo Fans a Chance to Win a Trip to See The Band Live in Concert
NEW YORK - July 25, 2011—TouchTunes today announced a partnership with RCA Records and Silva Artist Management to promote Grammy award-winning rock band, Foo Fighters, through a nationwide campaign for their most recent album release, Wasting Light. In the wake of a hugely successful March promotion of the album's lead track "Rope," TouchTunes will now support the band through a larger-scale campaign focused on the full album and current U.S. tour. Timed around the band's headlining performance at Lollapalooza 2011 on August 7th, TouchTunes will feature a national promotion of Wasting Light across TouchTunes digital jukeboxes and TouchTunesTV screens, as well as a sweepstakes overlay offering fans a chance to win a trip to see the Foo Fighters live in concert this fall.
From July 26th through August 8th, fans can enter for a chance to win a trip for two to see the Foo Fighters perform live in concert via interactive entry forms on TouchTunes digital jukebox screens at participating locations or online at www.touchtunes.com/foofighters. The prize includes round-trip airfare for two and two-night hotel accommodations.
"It's exciting to work with TouchTunes as they continue to create new, unique and fun experiences for music fans. That's really important to us," said Robbie Lloyd of Silva Artist Management, "TouchTunes and their jukebox network offer a great way for Foo Fighters fans to listen and engage with the band's music. Let the rock ‘n' roll love connection begin."
"TouchTunes is thrilled to partner with Silva Artist Management and RCA Records to support the Foo Fighters and Wasting Light," said Vicki Saunders, TouchTunes Vice President, Digital Media and Music Marketing. "The Foo Fighters are one of TouchTunes' most popular artists, and we are glad to help connect the band with their fans across the country through our digital jukebox network."
The Foo Fighters are set to headline Lollapalooza 2011 at the beginning of August, and as the latest installment of their worldwide touring campaign, recently announced a new series of shows scheduled in October and November across the U.S., including stops in Charlotte, Philadelphia, Newark, Boston, Los Angeles, Detroit and Phoenix. Their seemingly never-ending tour rides the relentless momentum generated from the band's recently released seventh album, Wasting Light, which debuted at #1 in a dozen countries and certified gold less than two months after its debut. Grohl, Taylor Hawkins, Nate Mendel, Chris Shiflett and Pat Smear will be performing hits spanning the Foo Fighters' catalogue of multi-platinum anthems including new staples such as the 13-week Modern Rock #1 song "Rope" and "Walk," the band's latest single.
Additional tour dates will be announced as they are confirmed. For a complete list of current Foo Fighters tour dates and ticketing info visit http://tour.foofighters.com.
###
About TouchTunes Interactive Networks
TouchTunes Interactive Networks is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment and marketing solutions to 50,000 bars and restaurants. Since TouchTunes introduced the world's first digital downloading, pay-per-play jukebox, the network has become the largest of its kind with close to 2 million songs played, on average, across the network every day. TouchTunes has a growing music library of more than three million licensed tracks, and delivered more than 750 million songs in 2010 alone. The company also provides TouchTunesTV, a unique, screen-within-a-screen interactive television experience that wraps around regularly scheduled programming and provides custom advertising capabilities, venue promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada. For further information please visit us at:
http://www.touchtunes.com
http://www.mytouchtunes.com
http://www.facebook.com/touchtunes
http://twitter.com/touchtunes
CONTACT
Liz Anklow/Courtney Greenberg/Jade Clark
DKC
212-685-4300
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
/
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
/
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
