Universal Music Group Taps TouchTunes To Promote Re-Issue of Jump Back: The Best Of The Rolling Stones 1971-1993
Integrated Video and Touch Screen Ads Will Promote Album’s Availability
NEW YORK – Aug. 18, 2009 – TouchTunes, the largest interactive entertainment network in North America, has been chosen by Universal Music Group to promote the re-issue of Jump Back: The Best Of The Rolling Stones 1971-1993 when it drops August 18. Experts at reaching the 21-34 year-old demographic, TouchTunes will cross-promote Jump Back on its integrated network of digital jukebox screens and Barfly television screens. The promotion marks the first time TouchTunes will leverage Barfly with custom messaging to encourage plays on the jukebox.
TouchTunes’ on-screen promotion for the album release includes custom-designed banners and an on-screen billboard that will attract customers to the jukebox. Custom ads will compliment the campaign by featuring animated banners on Barfly-enabled TV screens with its unique custom messaging that encourages patrons to play the album. TouchTunes will be tracking Rolling Stones’ plays and capturing the influence of the Barfly call out.
“Only TouchTunes can run coordinated messages on both digital jukebox and Barfly screens to further engage patrons. This provides exciting new possibilities and positions TouchTunes as the ultimate interactive entertainment network,” said Vicki Saunders, vice president, digital media and music marketing, TouchTunes. “This is just one of the many things we have planned to create the best experience for our customers, at our 40,000 locations across the country.”
The Jump Back track listing is:
1. Start Me Up
2. Brown Sugar
3. Harlem Shuffle
4. It’s Only Rock ‘n’ Roll
5. Mixed Emotions
6. Angie
7. Tumbling Dice
8. Fool to Cry
9. Rock and a Hard Place
10. Miss You
11. Hot Stuff
12. Emotional Rescue
13. Respectable
14. Beast of Burden
15. Waiting on a Friend
16. Wild Horses
17. Bitch
18. Undercover of the Night
Originally released in November 1993, this definitive collection gathers eighteen of the group’s classics from the seventies and eighties. such as the transatlantic Top Ten hits “Tumbling Dice,” “Fool To Cry,” “Emotional Rescue” and the much-loved “Start Me Up.” It also includes the ultimate rock anthem “Brown Sugar,” the ballad “Angie” and the dance-flavored “Miss You,” three U.S. number one singles in wildly different styles–a testament to the band’s versatility, creativity and lasting appeal.
Jump Back kicks off in style with the trademark guitar riffs of “Start Me Up” and “Brown Sugar.” It continues with the band’s infectious cover of Bob and Earl’s mod favorite “Harlem Shuffle,” the rallying cry of “It’s Only Rock ‘n’ Roll (But I Like It),” and cherry-picks its way through eleven Top 5 studio albums, including the country-tinged “Wild Horses” and the intoxicating “Bitch” from 1971’s acknowledged masterpiece Sticky Fingers, and the rockers “Mixed Emotions” and “Rock And A Hard Place” from 1989’s Steel Wheels.
Jump Back eschews the temptation to play it safe and simply run through the group’s catalog chronologically, and is intelligently sequenced for maximum enjoyment at a party or as in-car entertainment. The groove-oriented “Hot Stuff,” from 1976’s Black And Blue, makes a fine segue between the floor-fillers “Miss You” and “Emotional Rescue.” And the sweet jazz-soul of “Waiting On A Friend,” from 1981’s Tattoo You, fits snugly alongside “Beast Of Burden”–a U.S. Top Ten entry never released as a single in the U.K.– and “Wild Horses.” The snarling “Respectable,” from 1978’s Some Girls, proves the Stones could match the punks they had influenced so much, while the collision of reggae, dub, dance and politically charged lyrics that is “Undercover Of The Night” from 1983 stills jumps out of the speakers 25 years on.
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About TouchTunes Corporation
TouchTunes Corporation is the largest out-of-home interactive entertainment network in North America. TouchTunes provides entertainment and marketing solutions to more than 40,000 bars, restaurants, and retailers. Since TouchTunes introduced the world’s first digital downloading, pay-per-play jukebox in 1998, the network has become the largest of its kind in the nation, with a growing library of more than three million licensed music tracks. Customers play close to two million songs across the network, on average, every day. TouchTunes delivered more than 700 million songs in 2008 alone. TouchTunes’ Barfly solution delivers a unique, on-location interactive television experience with a screen-within-a-screen for scheduled programming, custom advertising, bar promotions and social networking opportunities. TouchTunes’ PlayPorTT wireless, portable tabletop system plays music and games, and adds to the bar or restaurant experience. PlayPorTT also delivers interactive promotional, advertising and marketing features. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada. For further information please visit www.touchtunes.com.
CONTACT
Jen Maguire
Maguire Public Relations, Inc./TOUCHTUNES
212-366-1796 or
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